Benjamin B. Chemelski

UCI Humanities Logo

UCI Humanities Common logo

The University of California, Irvine hired me to create a new logo
for their Humanities department. 

I was asked to design a logo that had a literary, layered and
humanistic feel. Quotation marks serve as the main form, the smaller
of which forms the “C” for commons. The texture of the “C” is meant
to provide the humanistic feel they sought. 

Humanities is a multi-disciplinary, research, and writing intensive
concentration. My goal was to convey this complexity in a subtle way
and offer variations that could be used to highlight particular subject
matters within the discipline.